Super Bowl LIX isn’t just a game—it’s one of the biggest marketing opportunities of the year. As brands gear up to capture the attention of millions, leveraging digital out-of-home (DOOH) and Connected TV (CTV) can be the game-changing strategy that maximizes reach, engagement, and ROI. Let’s take a deeper dive into DOOH and CTV advertising is the winning combo at Super Bowl LIX.
The Super Bowl is more than just a sporting event; it’s a cultural phenomenon. With an expected viewership of over 120 million and over 100,000 travelers descending on New Orleans, brands have a rare opportunity to engage a massive, highly engaged audience. While traditional TV spots come at a pricey premium and sell out months in advance, many brands look to DOOH and CTV for more flexible and cost-effective ways to capitalize on the event.
Rise above the rest with Digital Out-of-Home at Super Bowl LIX
DOOH extends the reach of Super Bowl campaigns beyond living rooms and into real-world environments where consumers are active and engaged. Here’s how DOOH can amplify your Super Bowl marketing strategy:
- Maximize Visibility with Strategic Placement
During Super Bowl week, fans flock to bars, stadiums, airports, shopping centers, and transit hubs. Targeting high-traffic locations with digital billboards, transit screens, and in-venue signage ensures your brand stays top-of-mind. - Engage Audiences in Real-Time
With dynamic content capabilities, DOOH allows brands to tailor messaging based on game progress, team performance, or trending moments. Imagine launching a reactive campaign that celebrates a touchdown or highlights a game-changing play seconds after it happens. - Enhance Fan Experience with Interactive Content
QR codes and mobile integrations can drive deeper engagement, allowing fans to access exclusive content, participate in polls, or enter sweepstakes through their smartphones. - Cost-Effective Alternative to Traditional TV Ads
While Super Bowl traditional TV spots are limited, DOOH provides brands of all sizes the ability to capture the excitement of the game in a more targeted and budget-friendly way.
Striving for greatness with Connected TV
CTV is revolutionizing how brands reach audiences and its role during Super Bowl LIX is more critical than ever. With a growing number of viewers streaming the game through services like Hulu Live, YouTube TV, and Peacock, advertisers can strategically place ads on CTV platforms to reach a highly engaged audience. Here’s why CTV should be part of your Super Bowl strategy:
- Targeted Advertising for Maximum Impact
Unlike linear TV, CTV enables precise targeting based on demographics, interests, and behaviors. Brands can deliver personalized Super Bowl-related ads to specific audiences, ensuring a more relevant and engaging experience. - Engage Cord-Cutters and Streaming Audiences
With nearly half of U.S. households now streaming content instead of watching traditional cable, CTV ensures that brands don’t miss out on this massive segment of viewers who are tuning in via smart TVs and digital platforms. - Interactive and Measurable Performance
CTV ads offer interactive elements like clickable links, allowing brands to drive direct conversions, app downloads, and website visits. Unlike traditional TV ads, CTV campaigns provide measurable insights, helping marketers track engagement, impressions, and conversions. - Retargeting for Extended Brand Exposure
Super Bowl viewers don’t just engage during the game—they browse, research, and shop before and after the event. CTV enables brands to retarget engaged audiences with follow-up messaging, extending the impact beyond game day.
The Championship Strategy: DOOH and CTV integrated campaigns
For maximum impact and engagement, brands should integrate DOOH and CTV into a unified Super Bowl campaign.
- Pre-Game Awareness: Use DOOH to generate buzz in high-traffic areas, teasing Super Bowl promotions or upcoming CTV ads.
- In-Game Engagement: Leverage CTV for real-time ad placements during key game moments, while DOOH reinforces messaging in public venues where fans are gathered.
- Post-Game Retargeting: Utilize CTV to retarget engaged viewers with exclusive offers, product highlights, or follow-up messaging to drive conversions.
Score Big with DOOH and CTV
Super Bowl LIX presents a golden opportunity for brands to connect with consumers in meaningful ways. While traditional TV ads remain a staple, DOOH and CTV provide innovative, cost-effective, and highly targeted alternatives to maximize reach and engagement. By embracing these digital channels, brands can ensure their message resonates with audiences before, during, and after the big game.
Ready to elevate your Super Bowl strategy? Let ClearTrust Media take your DOOH and CTV campaigns to the next level—because the winning play is all about strategic, multi-channel engagement.
