Terms

Last Updated 12/31/2023

PLEASE READ THESE TERMS OF SERVICE CAREFULLY AS THEY CONTAIN IMPORTANT INFORMATION REGARDING YOUR LEGAL RIGHTS, REMEDIES AND OBLIGATIONS. THESE INCLUDE VARIOUS LIMITATIONS AND EXCLUSIONS, A CLAUSE THAT GOVERNS THE JURISDICTION AND VENUE OF DISPUTES, AND OBLIGATIONS TO COMPLY WITH APPLICABLE LAWS AND REGULATIONS.

IN PARTICULAR, SCREEN OWNERS SHOULD UNDERSTAND HOW THE LAWS WORK IN THEIR RESPECTIVE CITIES. LOCAL GOVERNMENTS VARY GREATLY IN HOW THEY ENFORCE THESE LAWS. PENALTIES MAY INCLUDE FINES OR OTHER ENFORCEMENT. HOSTS SHOULD REVIEW LOCAL LAWS BEFORE LISTING A SCREEN ON CLEARTRUSTMEDIA.COM.

  1. Key Terms

ClearTrust Media provides an online platform that connects digital screen owners with advertisers seeking to purchase advertisement time (collectively, the “Services”), which Services are accessible at www.cleartrustmedia.com and any other websites through which ClearTrust Media makes the Services available (collectively, the “Site”) and as applications for mobile, tablet and other smart devices and application program interfaces (collectively, the “Application”).

If you are using the Site, Application or Services, these Terms of Service are between you and ClearTrust Media is hereinafter referred to as “ClearTrust Media”, “we”, “us”, or “our”). ClearTrust Media handles all payments and payouts conducted through or in connection with the Site, Application or Services (“Payment Services”). Payment Services provided by ClearTrust Media are subject to the Payments Terms of Service(“Payments Terms”).

“ClearTrust Media Content” means all Content that ClearTrust Media makes available through the Site, Application, Services, or its related promotional campaigns and official social media channels, including any Content licensed from a third party, but excluding User Content.

“Ad Play” is the smallest unit of measurement for a time period that a digital advertisement is shown once on a digital screen. The general duration of a spot is 6, 7, 8 or 10 seconds and the typical frequency that a single spot is displayed is once per minute. The frequency of display is affected by three other factors – the dwell time of the spot, the number of other slots and the occupancy percent of the other slots.

“Advertiser” means a User who reserves from a media Owner spots via the Site, Application or Services.

“Campaign” is ClearTrust Media’s term for an order that may contain one or more unique schedules.

“Collective Content” means User Content and ClearTrust Media Content.

“Content” means a user-provided image or video.

“Content Group” means a collection of one or more pieces of content used for organizing together similar pieces of content.

“Dwell Time” means the amount of time an advertisement stays on the screen before the next advertisement appears.

“Impressions” are the number of unique people that travel past a screen in a given time period (commonly represented in days or weeks).

“Media Owner” means a User who makes available one or more slots on one or more Digital Screen via the Site, Application and Services.

“Price” means the total cost to the advertiser to purchase ad space and may be represented in “Ad Play” or “Cost Per Mille Impressions” formats.

“Schedule” means the complete duration that an advertiser reserves one or more slots on a specific screen.

“Slots” the number of unique advertisement positions that would appear in a single screen loop.

“User” means a person who completes ClearTrust Media’s account registration process, including but not limited to Advertisers and Media Owners.

“User Content” means all Content that a User posts, uploads, publishes, submits, transmits, or includes in their Reservation, User profile or ClearTrust Media promotional campaign to be made available through the Site, Application or Services.

  1. Terms of Service

By using the Site, Application or Services, you agree to comply with and be legally bound by the terms and conditions of these Terms of Service (“Terms”), whether or not you become a registered user of the Services. These Terms govern your access to and use of the Site, Application and Services and all Collective Content (defined below), and constitute a binding legal agreement between you and ClearTrust Media. Please also read carefully our Privacy Policy at www.cleartrustmedia.com/privacy.

ClearTrust Media is in the business of selling ad space on screens.  Prices shown will include ClearTrust Media’s media cost, data fees, profit margin, as a single, bundled value.  Each component that makes up the price may not be itemized when advertisers are making their purchase.

In addition, certain areas of the Site and Application (and your access to or use of certain aspects of the Services or Collective Content) may have different terms and conditions, standards, guidelines, or policies posted or may require you to agree with and accept additional terms and conditions. If there is a conflict between these Terms and terms and conditions posted for a specific area of the Site, Application, Services, or Collective Content, the latter terms and conditions will take precedence with respect to your use of or access to that area of the Site, Application, Services, or Collective Content.

If you do not agree to these Terms, you have no right to obtain information from or otherwise continue using the Site, Application or Services. Failure to use the Site, Application or Services in accordance with these Terms may subject you to civil and criminal penalties.

THE SITE, APPLICATION AND SERVICES COMPRISE AN ONLINE PLATFORM THROUGH WHICH SCREEN OWNERS MAY CREATE LISTINGS FOR DIGITAL SCREENS AND ADVERTISERS MAY LEARN ABOUT AND RESERVE AD SPACE BELONGING TO THE SCREEN OWNERS. IF SCREEN OWNERS SO CHOOSE, CLEARTRUST MEDIA MAY RELINQUISH DISCRETIONARY CONTROL OVER THE APPROVED ADVERTISING CONTENT PROVIDED BY ADVERTISERS ON THE SITE, APPLICATION AND SERVICES, AND DISCLAIMS ALL LIABILITY IN THIS REGARD TO THE MAXIMUM EXTENT PERMITTED BY LAW.

IF YOU CHOOSE TO ADD YOUR SCREEN(S) ON CLEARTRUST MEDIA, YOU UNDERSTAND AND AGREE THAT YOUR RELATIONSHIP WITH CLEARTRUST MEDIA IS LIMITED TO BEING A USER AND AN INDEPENDENT, THIRD-PARTY CONTRACTOR, AND NOT AN EMPLOYEE, AGENT, JOINT VENTURER OR PARTNER OF CLEARTRUST MEDIA FOR ANY REASON, AND YOU ACT EXCLUSIVELY ON YOUR OWN BEHALF AND FOR YOUR OWN BENEFIT, AND NOT ON BEHALF OF OR FOR THE BENEFIT OF CLEARTRUST MEDIA. AS A USER YOU AGREE NOT TO DO ANYTHING TO CREATE A FALSE IMPRESSION THAT YOU ARE ENDORSED BY, PARTNERING WITH, OR ACTING ON BEHALF OF OR FOR THE BENEFIT OF CLEARTRUST MEDIA, INCLUDING BY INAPPROPRIATELY USING ANY CLEARTRUST MEDIA INTELLECTUAL PROPERTY.

YOU ACKNOWLEDGE AND AGREE THAT, BY ACCESSING OR USING THE SITE, APPLICATION OR SERVICES OR BY DOWNLOADING OR POSTING ANY CONTENT FROM OR ON THE SITE, VIA THE APPLICATION OR THROUGH THE SERVICES, YOU ARE INDICATING THAT YOU HAVE READ, AND THAT YOU UNDERSTAND AND AGREE TO BE BOUND BY THESE TERMS AND RECEIVE OUR SERVICES, WHETHER OR NOT YOU HAVE REGISTERED WITH THE SITE AND APPLICATION. IF YOU DO NOT AGREE TO THESE TERMS, THEN YOU HAVE NO RIGHT TO ACCESS OR USE THE SITE, APPLICATION, SERVICES, OR COLLECTIVE CONTENT.

If you accept or agree to these Terms on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that company or other legal entity to these Terms and, in such event, “you” and “your” will refer and apply to that company or other legal entity.