The online sports betting industry is booming, with over 30 states legalizing the activity and brands like FanDuel and DraftKings seeing unprecedented growth. In 2022, revenue hit $7.5 billion, up 75% from the previous year. As we enter 2024, the momentum continues, offering a promising outlook for sportsbook brands.
The Power of DOOH Advertising
With over 50 legal online sportsbooks in the US alone, standing out is crucial. Digital-out-of-home (DOOH) advertising emerges as a powerful tool for capturing and retaining audience attention in this competitive landscape.
Driving Brand Awareness
DOOH is effective for driving brand awareness, especially in sports betting. By leveraging high visibility locations like sports bars and stadiums, sportsbook advertisers can reach their target audience and boost brand recall.
Enhancing Audience Engagement
Dynamic content in DOOH ads, updated based on real-time data triggers, enhances audience engagement. This personalized approach, whether at a sports bar or transit hub, resonates with consumers along their journey.
Amplifying Impact Through Omnichannel
Integrating DOOH into a broader omnichannel strategy amplifies the impact of sportsbook advertising. QR codes in DOOH creative drive traffic to mobile apps and sites, while retargeting ensures a cohesive brand experience across digital channels.
Conclusion
As the online sports betting industry grows, DOOH advertising is essential for reaching new markets and driving action. Sportsbook brands must embrace DOOH to stay competitive and ensure visibility and engagement in a crowded market.
