Fitness Apparel Brand

Fitness Apparel Brand Ignites Urban Style with CTM’s DOOH Campaign

Company

Advertiser

Partners

solution

Specialty

Objective

A rising star in the athleisure market, aimed to capture the attention of young, fashion-conscious consumers in major metropolitan areas. They sought to:

  • Boost brand awareness: Increase their visibility and recognition within their target demographic.
  • Drive online sales: Direct traffic to their e-commerce platform and convert website visitors into customers.
  • Project a trendsetting image: Position themselves as the go-to brand for stylish and functional activewear.

Approach

CTM collaborated with the brand to create a dynamic DOOH campaign, featuring bold visuals with diverse models strategically placed in high-impact locations. The campaign also integrated engaging social media elements through QR codes, directing viewers to the brand’s Instagram and shoppable posts, while real-time data-driven optimization ensured continuous improvement based on performance metrics.

RESULTS

The DOOH campaign exceeded expectations, delivering impressive results:

  • Brand awareness: Increased by 30% among young adults in targeted cities
  • Online sales: Grew by 25%, directly attributed to DOOH campaign traffic
  • Social media engagement: Increased by 40% with significant growth in brand mentions and website clicks

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