Healthcare Provider
Healthcare Provider Drives Patient Engagement and Bookings with DOOH Campaign
Company
Advertiser
Partners
solution
Specialty
Background & Goals
In today’s competitive healthcare landscape, patient engagement and brand perception are crucial for success. Recognizing this, a leading healthcare provider sought to enhance its outreach strategies and connect with patients on a deeper level. Their goals were ambitious:
- Elevate patient awareness: Increase visibility and understanding of their services.
- Nurture trust and connection: Strengthen brand perception and build positive associations.
- Boost appointment bookings: Drive incremental traffic to their clinics.
SOLUTION & Approach
The campaign incorporated compelling visuals with striking imagery to convey the warmth and expertise of the healthcare provider, strategically placed in high-visibility locations and accompanied by personalized, localized messaging. The clear calls to action encouraged viewers to schedules appointments, supported by data-driven optimization for continuous impact and ROI.
RESULTS
The DOOH campaign proved highly successful, exceeding the client’s expectations:
- Patient awareness: Increased by 25% as measured by brand recall surveys.
- Brand perception: Strengthened with positive sentiment rising by 18%.
- Appointment bookings: Grew by 15% directly attributable to the DOOH campaign.
Ready to Elevate Your Presence?
Connect with CTM today and let us transform your digital presence through expert DOOH execution. Are you ready to make a lasting impact?
