Sports
Transforming Digital Engagement Through a Multi-Faceted DOOH Campaign
Company
Advertiser
Advertiser Name
Partners
Partners
solution
DOOH
Specialty
B2B
Objective
A major player in the sports betting sector was entering a brand new market, aiming to:
- Ignite betting engagement: Captivate fans and encourage active participation.
- Fuel new sign-ups: Expand their user base and attract fresh bettors.
- Become a household name: Build brand recognition and establish dominance in the new market.
Approach
A data-driven strategy, multi-faceted DOOH campaign to reach the right audience at the right time. Ads strategically dominated high-traffic locations like bars, convenience stores, and sports venues, reaching sports fans and bettors. With strategic dayparting during peak sports viewing hours and dynamic creative featuring live scores, our targeted approach engaged wealthy individuals near top casinos and professional sports venues, ensuring premium ad placements for maximum impact.
RESULTS
The campaign exceeding expectations across all fronts:
- 44% increase in website visits
- 72% surge in new user sign-ups
- 52% jump in brand opinion
- 63% increase in brand likeability
- 24 million+ monthly impressions
Ready to Elevate Your Presence?
Connect with CTM today and let us transform your digital presence through expert DOOH execution. Are you ready to make a lasting impact?
