B2B
Company
Advertiser
Advertiser Name
Partners
Partners
solution
Objective
Specialty
B2B
Objective
Top B2B technology company sought to enhance product and technology recognition, drive website traffic, inbound inquiries, and maintain top of mind awareness to both hybrid-remote workers and influential execs in key cities across the United States .
Drive Qualified traffic to Company’s website
Increase awareness of Company’s product technologies
Company took the nation by storm with their campaign, showcasing their impressive product capabilities. The initiative was promoted on colossal spectaculars and digital billboards and strategically timed to reach hybrid and remote workers during high-traffic commuting hours and during key industry centric events..
Approach
- Served ads on eight venue types, including spectaculars, digital billboards, and airport screens
- Allocated day parting to specific venue types to ensure ads were seen during high-traffic / commuting hours
- Promoted product capabilities in major tech cities and industry events across the country to reach hybrid remote workers
- Featured a URL on ad creative to drive audiences to the website
RESULTS
- Saw a 46% lift in website visits
- Material Lift in inbound qualified leads
- Positive feedback from Sales Arm
- 17% Lift in Organic Search
- Garnered 13M+ impressions per month
Ready to Elevate Your Presence?
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