CPG
CPG Brand Drives Website Traffic and Brand Awareness with DOOH Campaign
Company
Advertiser
Partners
solution
Specialty
Background & Goals
Top B2B technology company sought to enhance product and technology recognition, drive website traffic, inbound inquiries, and maintain top of mind awareness to both hybrid-remote workers and influential execs in key cities across the United States .
- Drive Qualified traffic to Company’s website
- Increase awareness of Company’s product technologies
Company took the nation by storm with their campaign, showcasing their impressive product capabilities. The initiative was promoted on colossal spectaculars and digital billboards and strategically timed to reach hybrid and remote workers during high-traffic commuting hours and during key industry centric events..
SOLUTION & Approach
The brand launched a nationwide DOOH campaign featuring:
Eye-catching displays, including colossal spectaculars and digital billboards, strategically captured attention in high-traffic locations. The campaign featured strategic timing during peak commuting hours, targeted venue selection across eight types,
dayparting optimization, tech-focused placement, and a clear call to action with a prominent URL directing viewers to the brand’s website.
RESULTS
- 24.3% sales lift across grocery stores, convenience stores, and gas stations.
- 17% lift in organic search for brand and product terms.
- 13 million+ impressions per month, maximizing brand exposure.
Ready to Elevate Your Presence?
Connect with CTM today and let us transform your digital presence through expert DOOH execution. Are you ready to make a lasting impact?
